Webinar: Balancing Automation and Human-Centered Education to Enhance the Patient Experience
Learn how Atwal Eye is increasing revenue and patient satisfaction through human-centered patient education and multi-channel content distribution.
Resources
Stop the Insanity: How Peter Drucker’s Five Questions Can Transform Your Ophthalmology Practice
Have you ever felt stuck, watching your ophthalmology practice repeat the same routines yet hoping results will somehow improve? Albert Einstein famously called this insanity—doing the same things repeatedly and expecting different
Creating a Standardized Patient Education Process for Cataract Surgery
Ensuring Consistency, Clarity, and Action Through Repeated Messaging Cataract surgery is one of modern medicine’s most common and successful procedures. Yet, many ophthalmology practices face challenges in educating patients about cataracts, how
How Many Cataract Patients Are Willing to Pay for Premium Surgery? A Data-Driven and Consumer Psychology Perspective
Cataract surgery is one of the most commonly performed medical procedures, with over 4 million cases annually in the U.S. alone. While traditional monofocal intraocular lenses (IOLs) are covered by Medicare and
How Patients Decide on Cataract Surgery Options: Simple, Clear, and Early Education Leads to Action
Patients decide on cataract surgery based on logic, emotion, and motivation. Each plays a role in whether they move forward with surgery and what lens option they choose. Doctors and staff often
How Decision Fatigue Affects Cataract Patients—and What Practices Can Do About It
Imagine making over 35,000 decisions daily. When most people sit down to dinner, their mental resources are drained, leading to impulsive choices—pizza over salad. Now, consider how this phenomenon, called decision fatigue,