Resources

A new patient coordinator finishes onboarding. She has the script, the lens brochure, and a week of shadowing behind her. Three weeks later, a patient asks her something the script never covered:

For ophthalmology practices, improving consult-to-surgery conversion starts before the patient ever sits down with the surgeon. A cataract consultation is more than a clinical evaluation. It is also a decision-making moment. Patients

Your online reputation is not decided the moment a patient sits down to write a review. It is decided weeks earlier, in a rushed consultation where a patient never quite understood why

A patient sits down for a cataract consultation and mentions, almost in passing, that she had refractive surgery back in 2003. She has not thought about it in years, since it doesn’t

Every cataract surgeon knows the feeling. You walk into an exam lane and spend the first five minutes explaining what a cataract actually is, instead of talking through the patient’s options. Multiply

A patient sits down for their cataract consultation. They do not know what a cataract actually is. They have never heard of an advanced technology IOL. They are worried about being awake