Resources

What if the most profitable thing your practice could do for cataract patients was also the most patient-centered thing? For a lot of practice owners, those goals feel like they pull in

Patient decisions are shaped before the evaluation, not during it. Practices that reach patients thoroughly, prepare them in plain language, hand the surgeon a summary of each patient’s goals, and measure every

The hidden cost of the line item you can see It’s budget review season, and someone sorts vendor spend from largest to smallest. Halfway down sits pre-visit patient education: a monthly number

You walk into the exam lane. Biometry is done, and topography is on the screen. The chart has the eye’s measurements and very little about the patient. But there is something still

You hired a great person. She knows the lens options, she has a warm phone voice, and she follows the script. Her calls are going well. So why are so many cataract

Ask five ophthalmology practices why their advanced technology IOL (ATIOL) adoption rate sits at 15% instead of 35%, and most of them will point to their patients. “Our population is cost-conscious.” “That’s